MSc Marketing and User Experience at Bournemouth University

Programme overview

For graduates in business, marketing, computer science or IT management who want to advance their marketing and user experience skills. Accreditations: AACSB and IDM.

Department: Marketing | Duration: September: 1 year full-time or 2 years with optional 30-week placement. January: 16 months full-time or 2 years with optional 30-week placement | Study mode: full-time (optional placement year) | Intake: September 2026, January 2027, September 2027 | Location: Poole, England, United Kingdom

What you will study

Core units: Marketing & Strategy, Applied Marketing Research & Experience Design, Marketing Communications & Brand Management, Omnichannel Strategy & Supply Chain Management, Persuasive Technology & Behaviour Change, Research Methods & Professional Issues, Dissertation.

Career pathways

Typical roles include User Experience Manager, UX Designer, UX Researcher, Digital Marketing Manager, Omni-channel Account Manager, Interaction Designer.

Official programme page

Application information

Entry requirements

A Bachelor's Honours degree with 2:2 in any subject or equivalent. English: IELTS (Academic) 6.0 with a minimum of 5.5 in each component.

Domestic applicants: GBP 12,075 a year (2026/27). Tuition fee per year for September 2026 & January 2027 start; UK fee covers UK, Republic of Ireland and Channel Islands students Source

International applicants: GBP 19,950 a year (2026/27). Tuition fee per year for September 2026 & January 2027 start; UK fee covers UK, Republic of Ireland and Channel Islands students Source

Intake: September 2026, January 2027, September 2027

Duration: September: 1 year full-time or 2 years with optional 30-week placement. January: 16 months full-time

Apply through the official page: https://www.bournemouth.ac.uk/study/postgraduate/how-apply

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