BSc (Hons) Marketing at Bournemouth University

Programme overview

Discover how marketing influences decisions, shapes brands and creates value, building analytical, strategic and creative skills. Accreditations: AACSB, CIM and IDM.

Department: Marketing | Duration: 3 years full-time or 4 years full-time with a minimum 30-week placement. Foundation Year: 4 years full-time or 5 years full-time with a 30-week minimum placement. | Study mode: full-time (optional placement year) | Intake: September 2027, September 2028 | Location: Poole, England, United Kingdom

What you will study

Year 1 core units: Global Business Environment, Developing Management Competencies, Principles of Marketing, Fundamentals of Digital Marketing, Responsible Consumer Behaviour and Green Marketing, Customer Experience (CX) and Relationship Management. Year 2: Marketing Research in Action, Innovation in Marketing, plus four options.

Career pathways

Demand for versatile marketers continues to grow as businesses of all sizes need comprehensive marketing strategies.

Official programme page

Application information

Entry requirements

For September 2027 entry: 112–128 UCAS tariff points (A-level grades BBC–ABB) including a minimum of 2 A-levels or equivalent qualifications. We also accept a wide range of vocational qualifications including BTEC Extended Diploma (grade DMM–DDM) and T Levels (Merit). Foundation year: 48-72 UCAS tariff points including 1 A-level or equivalent. IB Diploma: 28 to 31 points. GCSE English Language or English Literature and Mathematics grade 4 (or C). English: IELTS (Academic) 6.0 with minimum 5.5 in each component.

Domestic applicants: GBP 10,050 a year (2027/28). Tuition fee per year for September 2027 start; UK fee covers UK, Republic of Ireland and Channel Islands students Source

International applicants: GBP 18,635 a year (2027/28). Tuition fee per year for September 2027 start; UK fee covers UK, Republic of Ireland and Channel Islands students Source

Intake: September 2027, September 2028

Duration: 3 years full-time or 4 years full-time with a minimum 30-week placement. Foundation Year: 4 years fu

Apply through the official page: https://www.ucas.com/explore/unis/22e93c90/bournemouth-university/courses?studyYear=2027

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