BA (Hons) Marketing Communications with Public Relations at Bournemouth University

Programme overview

Develop the PR and marketing skills to shape stories, build media campaigns and bring brands and audiences together. Accreditations: Chartered Institute of Marketing (CIM).

Department: Journalism & Communication / Marketing | Duration: 3 years full-time with an optional 4-week placement or 4 years full-time with a 30-week placement. Foundation year: 4 or 5 years full-time | Study mode: full-time (optional placement year) | Intake: September 2027, September 2028 | Location: Poole, England, United Kingdom

What you will study

Year 1 core units: Principles of Marketing Communications, Academic & Professional Skills, Contemporary Debates in Marketing Communications, Digital Essentials, Integrated Marketing Communications. Year 2: Principles of Public Relations, PR Events, PR Campaigns in Practice, Content Creation, Brands & Digital Branding. Final year: Strategic Management for PR, Reputation Management & Crisis Communication.

Career pathways

Typical roles include Account Executive, Communications Manager, Media and PR officer, Publicity Co-ordinator, Senior Publicist and Strategist.

Official programme page

Application information

Entry requirements

For September 2027 entry: 112–128 UCAS tariff points (A-level grades BBC–ABB) including a minimum of 2 A-levels or equivalent qualifications. We also accept a wide range of vocational qualifications including BTEC Extended Diploma (grade DMM–DDM) and T Levels (Merit). Foundation year: 48-72 UCAS tariff points including 1 A-level or equivalent. IB Diploma: 28 to 31 points. GCSE English Language or English Literature and Mathematics grade 4 (or C). English: IELTS (Academic) 6.5 with minimum 5.5 in each component.

Domestic applicants: GBP 10,050 a year (2027/28). Tuition fee per year for September 2027 start; UK fee covers UK, Republic of Ireland and Channel Islands students Source

International applicants: GBP 18,635 a year (2027/28). Tuition fee per year for September 2027 start; UK fee covers UK, Republic of Ireland and Channel Islands students Source

Intake: September 2027, September 2028

Duration: 3 years full-time with an optional 4-week placement or 4 years full-time with a 30-week placement. F

Apply through the official page: https://www.ucas.com/explore/unis/22e93c90/bournemouth-university/courses?studyYear=2027

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