BA (Hons) Marketing Communications with Digital Strategy at Bournemouth University

Programme overview

Build creative and strategic skills, master media techniques and learn to craft digital campaigns that make brands stand out. Accreditations: IDM and CIM.

Department: Journalism & Communication / Marketing | Duration: 3 years full-time with an optional 4-week placement or 4 years full-time with a 30-week placement | Study mode: full-time (optional placement year) | Intake: September 2027, September 2028 | Location: Poole, England, United Kingdom

What you will study

Year 1 core units: Principles of Marketing Communications, Academic & Professional Skills, Contemporary Debates in Marketing Communications, Digital Essentials, Integrated Marketing Communications. Year 2: Digital Consumer Insights, Digital Media Practices, Media Planning, Content Creation. Final year: Digital Data Insights, Digital Futures, Dissertation.

Career pathways

Typical roles include Digital planner, Social media lead, Digital content manager, SEO account manager.

Official programme page

Application information

Entry requirements

For September 2027 entry: 112–128 UCAS tariff points (A-level grades BBC–ABB) including a minimum of 2 A-levels or equivalent; BTEC Extended Diploma (DMM–DDM) and T Levels (Merit) accepted. IB Diploma: 26 to 29 points. GCSE English Language or English Literature and Mathematics grade 4 (or C). English: IELTS (Academic) 6.0 with a minimum of 5.5 in each component.

Domestic applicants: GBP 10,050 a year (2027/28). Tuition fee per year for September 2027 start; UK fee covers UK, Republic of Ireland and Channel Islands students Source

International applicants: GBP 18,635 a year (2027/28). Tuition fee per year for September 2027 start; UK fee covers UK, Republic of Ireland and Channel Islands students Source

Intake: September 2027, September 2028

Duration: 3 years full-time with an optional 4-week placement or 4 years full-time with a 30-week placement

Apply through the official page: https://www.ucas.com/explore/unis/22e93c90/bournemouth-university/courses?studyYear=2027

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