BA (Hons) Marketing Communications with Advertising at Bournemouth University

Programme overview

Build skills in strategy, creative thinking and campaign planning to craft campaigns that connect brands with audiences. Accreditations: CIM; in association with the Institute of Practitioners in Advertising (IPA).

Department: Journalism & Communication / Marketing | Duration: 3 years full-time with an optional 4-week placement or 4 years full-time with a 30-week placement. Foundation year: 4 or 5 years full-time | Study mode: full-time (optional placement year) | Intake: September 2027, September 2028 | Location: Poole, England, United Kingdom

What you will study

Year 1 core units: Principles of Marketing Communications, Academic & Professional Skills, Contemporary Debates in Marketing Communications, Digital Essentials, Integrated Marketing Communications. Year 2: Advertising Strategy, Content Creation, Creative Practice, Brands & Digital Branding, Media Planning. Final year: Campaign Planning for Advertising, Your Professional Identity, Dissertation.

Career pathways

Typical roles include Account Director, Creative Director, Planning Director, Planner, Marketing Executive, Product Marketing.

Official programme page

Application information

Entry requirements

For September 2027 entry: 112–128 UCAS tariff points (A-level grades BBC–ABB) including a minimum of 2 A-levels or equivalent qualifications. We also accept a wide range of vocational qualifications including BTEC Extended Diploma (grade DMM–DDM) and T Levels (Merit). Foundation year: 48-72 UCAS tariff points including 1 A-level or equivalent. IB Diploma: 28 to 31 points. GCSE English Language or English Literature and Mathematics grade 4 (or C). English: IELTS (Academic) 6.0 with minimum 5.5 in each component.

Domestic applicants: GBP 10,050 a year (2027/28). Tuition fee per year for September 2027 start; UK fee covers UK, Republic of Ireland and Channel Islands students Source

International applicants: GBP 18,635 a year (2027/28). Tuition fee per year for September 2027 start; UK fee covers UK, Republic of Ireland and Channel Islands students Source

Intake: September 2027, September 2028

Duration: 3 years full-time with an optional 4-week placement or 4 years full-time with a 30-week placement. F

Apply through the official page: https://www.ucas.com/explore/unis/22e93c90/bournemouth-university/courses?studyYear=2027

Explore more study programmes

Business