Digital Marketing BSc (Hons) at Birmingham Newman University

The BSc Digital Marketing is designed for those who want to understand how brands, businesses and consumers connect in an increasingly digital world. This programme combines creative thinking with data-driven decision making, equipping you with the skills needed to plan, deliver and evaluate effective digital marketing strategies. You will explore key areas such as social media marketing, content creation, search engine optimisation, digital advertising, analytics, branding and consumer behaviour.

Department: Business and Management  |  Duration: 3 years full-time  |  Study mode: full-time  |  Intake: September 2026, September 2027  |  Location: Birmingham, England, United Kingdom

What you will study

Develop a critical understanding of business and management concepts, with specialist expertise in digital marketing theories, tools and practices—applying your knowledge across diverse organisational contexts. Modules – Year 1: Introduction to Management, Principles of Marketing, Introduction to Accounting and Finance, Introduction to Organisational Behaviour and Human Resource Management, Personal Development for Business Managers & Entrepreneurs; Year 2: Managing Digital Marketing Projects, Digital Marketing, Organisational and Team Management, Entrepreneurship and Innovation; Year 3: Investigations in Marketing, Digital Marketing Campaign: Market Intelligence Consultancy, Strategy and Leadership Through Entrepreneurial Perspectives.

Official programme page