Business and Marketing (with Sandwich Year) BSc (Hons) at Birmingham Newman University

Discover how marketing insight and business strategy combine to drive innovation, engagement and growth across industries. The BSc (Hons) Business and Marketing at Birmingham Newman University is a full-time undergraduate degree designed for students who want to understand how organisations operate and how marketing influences decision-making, brand identity and customer relationships. Whether your ambition lies in brand management, consultancy, communications or entrepreneurship, this course offers a balanced and applied route into a dynamic and fast-changing sector.

Department: Business and Management  |  Duration: 4 years full-time  |  Study mode: full-time (with sandwich year)  |  Intake: September 2026, September 2027  |  Location: Birmingham, England, United Kingdom

What you will study

You will study a broad range of business subjects including finance, operations and strategic management, alongside specialist marketing modules such as consumer behaviour, branding, campaign planning and digital marketing. Learning is practical and collaborative, with opportunities to work on live briefs, develop integrated marketing strategies and engage with local businesses. Modules – Year 1: Introduction to Management, Personal Development for Business Managers & Entrepreneurs, Principles of Marketing, Introduction to Organisational Behaviour and Human Resource Management, Introduction to Accounting and Finance; Year 2: Entrepreneurship and Innovation, Digital Marketing, Organisational and Team Management, Sustainable and Responsible Business, Managing Marketing Projects, Placement Year; Year 3: Sustainable Consulting Practice for Modern Business, Investigations in Marketing, Relationship Marketing, Strategy and Leadership Through Entrepreneurial Perspectives.

Career pathways

Graduates of this degree are well-prepared for roles in marketing, business development, consultancy or communications across public, private or voluntary sectors. The course also supports progression into postgraduate study or professional training.

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