Business and Marketing BSc (Hons) at Birmingham Newman University

Discover how marketing insight and business strategy combine to drive innovation, engagement and growth across industries. The BSc (Hons) Business and Marketing at Birmingham Newman University is a full-time undergraduate degree designed for students who want to understand how organisations operate and how marketing influences decision-making, brand identity and customer relationships. Whether your ambition lies in brand management, consultancy, communications or entrepreneurship, this course offers a balanced and applied route into a dynamic and fast-changing sector.

Department: Business and Management  |  Duration: 3 years full-time  |  Study mode: full-time  |  Intake: September 2026, September 2027  |  Location: Birmingham, England, United Kingdom

What you will study

You will study a broad range of business subjects including finance, operations and strategic management, alongside specialist marketing modules such as consumer behaviour, branding, campaign planning and digital marketing. Modules – Year 1: Principles of Marketing, Personal Development for Business Managers & Entrepreneurs, Introduction to Accounting and Finance, Introduction to Management, Introduction to Organisational Behaviour and Human Resource Management; Year 2: Digital Marketing, Sustainable and Responsible Business, Organisational and Team Management, Entrepreneurship and Innovation, Managing Marketing Projects; Year 3: Sustainable Consulting Practice for Modern Business, Relationship Marketing, Strategy and Leadership Through Entrepreneurial Perspectives, Investigations in Marketing.

Career pathways

Graduates of this degree are well-prepared for roles in marketing, business development, consultancy or communications across public, private or voluntary sectors. The course also supports progression into postgraduate study or professional training.

Official programme page