BSc (Hons) Psychology and Marketing at Aston University

Our BSc (Hons) Psychology and Marketing degree is designed to equip you with a comprehensive understanding of psychology and marketing and the practical skills necessary to excel professionally. We will provide you with an understanding of why people behave in the way that they do by considering the complex interplay between biological, psychological, environmental, cultural, and social influences on behaviour. Additionally, you will learn core concepts of marketing theory and develop skills and experience to apply them in real-world settings.

Faculty: College of Health and Life Sciences  |  Duration: 4 years  |  Study mode: full-time (optional/integrated placement year)  |  Intake: September 2027  |  Location: Birmingham, England, United Kingdom

What you will study

First year core modules: Marketing Principles, Law, Economics and Accounting for Marketers, Marketing Communications, Consumer Behaviour. Second year core modules: Stakeholder Relations Management, Services Marketing & Management, Market Research, Digital Analytics. Final year core modules: Marketing Strategy, Ethical and Sustainable Marketing, Strategic Brand Management.

Career pathways

Valued by some of the best-known companies in the world, our graduates go on to work with companies such as the BBC, The Civil Service, Deloitte, The Foreign and Commonwealth Office, HSBC, IBM, Jaguar Land Rover, KPMG and Marks & Spencer.

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