MSc Strategic Digital Marketing at Arden University

Programme overview

This dual professionally accredited (DMI and CIM) MSc Strategic Digital Marketing course will teach you the core principles and skills at use in marketing today. Given the constantly evolving marketing landscape, this course is designed for professional marketers looking to move into more senior roles. It provides complementary knowledge of the latest trends in marketing such as big data, user experience (UX), Martech, and AI alongside skills in brand building, leadership, and digital creativity. Study locations: London Stratford, Manchester, Online.

Faculty: Faculty of Business and Innovation | Duration: Full-time: 1 year (Blended); Part-time: 1 year+ (Online) | Study mode: full-time, part-time, online | Location: Coventry, England, United Kingdom

What you will study

Digital Marketing Environment, Building and Managing Digital Brands, Contemporary Marketing Communications Planning, Big Data, Analytics and Martech, Managing Customer & User Experience, Social Media Marketing, Digital Transformation Project (Capstone Project, 60 credits)

Career pathways

Studying your master’s in strategic digital marketing degree with Arden University is all about preparing yourself for a successful future career. Roles graduates may consider include Marketing Director, Digital Marketing Manager, Head of Sales and Marketing, Email Marketing Specialist, Social Media Planner/Manager, Brand/Product Manager, UX Designer, Video Content Developer, Business Owner/Entrepreneur.

Official programme page

Application information

Entry requirements

To be eligible for our MSc Strategic Digital Marketing, we need to see that you have: A UK bachelor’s degree at a minimum of second class (2.2) or equivalent Individuals who have HND/HNC/Dip HE, with three to four years strong professional work experience with evidence of managerial/supervisory responsibilities are also encouraged to apply. We also consider applications from candidates who lack formal qualifications but possess at least five years of relevant managerial experience in any discipline. English: Online Learning: IELTS 6.5 (no less than 6.0 in any element); or TOEFL iBT 90; or equivalent Blended Learning in the UK or full-time study in Berlin: IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 60-78; or equivalent. Free English language support is also available at the Arden Berlin campus. Alternatively, evidence you have previously studied in English; a letter to show that the Medium of Instruction was in English can be accepted If you require a visa to study in the UK: You must meet the academic entry requirements for this course. You’ll need an IELTS score of…

Domestic applicants: GBP 9,950 for the whole programme. Total course fee, UK campus (blended learning), UK (England) students; standard fee before any offers or scholarships. Source

International applicants: GBP 17,500 a year. Fee per year, UK campus (blended learning) at London, Stratford and Manchester, international students (fee shown for applicants from Ghana; Arden sets online fees by country); standard fee before any offers or scholarships. Source

Duration: Full-time: 1 year (Blended); Part-time: 1 year+ (Online)

Apply through the official page: https://arden.ac.uk/studying-with-us/how-to-apply

Explore more study programmes

Business