BSc (Hons) Digital Marketing at Arden University

Programme overview

The BSc (Hons) Digital Marketing at Arden University is accredited by the Digital Marketing Institute (DMI), helping you pave the way for a rewarding career in digital marketing. Digital marketing is vital to every forward-thinking organisation, creating genuine opportunities for ambitious marketers to get themselves noticed and stand out in a competitive landscape. Our digital marketing degree has been designed for people who want to shape the future of marketing through digital channels. Study locations: Birmingham, Leeds, London (Ealing, Holborn and Stratford), Manchester, Online.

Faculty: Faculty of Business and Innovation | Duration: Part-time: 3 years+ (Online) | Study mode: part-time, online | Location: Coventry, England, United Kingdom

What you will study

Level 4: Understanding Digital Marketing, Content Production, Audience Fundamentals, Managing Social Media, Building Digital Platforms, Resource Management. Level 5: Digital Advertising, Search Engine Optimisation and Copywriting, User Experience Design, Digital Marketing Campaigns, Research for Digital Marketing, Digital Internship. Level 6: Digital Marketing Analytics, Global Brand Management, Digital Marketing Strategy, Strategic Customer Experience Design, Digital PR, Digital Marketing Showcase

Career pathways

This degree has been designed to give you the practical skills, industry recognition, and professional confidence needed to succeed in the rapidly growing digital marketing sector. Roles graduates may consider include Digital Marketing Analyst, Digital Marketing Manager, Social Media Manager, Content Strategist, Copywriter, UX/CX Specialist, SEO Specialist, Email Marketing Specialist, PPC Manager.

Official programme page

Application information

Entry requirements

To be eligible for our BSc (Hons) Digital Marketing, you must have: Two subjects at GCE A-Level or equivalent, plus passes at grade C or above in three subjects at GCSE level or equivalent Do you have work experience? We’re happy to consider an application from you if you can show us that you have the motivation and at least two years of work relevant experience to study this degree. We’ll ask you for a personal statement that demonstrates your ability to study the course, along with references and evidence of your previous work experience. If you do not currently hold the above qualifications, we also offer this course with an additional foundation year, which is designed for students who need extra support when starting their degree course. English: IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 80; or equivalent Alternatively, evidence you have previously studied in English, such as a letter to show that the Medium of Instruction was in English can be accepted.

Domestic applicants: GBP 9,525 a year. Fee per year, UK campus (blended learning), UK (England) students; standard fee before any offers or scholarships. Source

International applicants: GBP 5,500 a year. Fee per level (Levels 4/5/6 each charged at this amount), online learning, international students (fee shown for applicants from Ghana; Arden sets online fees by country); part-time online students may take more than one year per level. Source

Duration: Part-time: 3 years+ (Online)

Apply through the official page: https://arden.ac.uk/studying-with-us/how-to-apply

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