MBA Digital Marketing MBA at Anglia Ruskin University

Gain a deep understanding of the evolving digital landscape. Study at ARU and prepare to excel in contemporary marketing and business environments. You may be eligible for our MBA Scholarship, which offers a fee reduction of up to £4,000.

Duration: 1 year full-time; 2 years with professional experience  |  Study mode: full-time  |  Intake: September 2027, January 2027  |  Location: Chelmsford, England, United Kingdom

What you will study

Discover how to create campaigns that deliver results. On this course, you’ll explore digital marketing tools and strategies from data selection through to choosing and monitoring key performance indicators. Year 1: Navigating Digital Marketing, Organisational Psychology in a Social Context, Digital Marketing Data and Analytics, Finance for Decision Making, Management and Strategy, Entrepreneurial Action - PG Major Project.

Career pathways

This course will prepare you to excel as a digital marketing specialist. As well as developing as a marketer through work-based projects and real-life case studies, you’ll gain skills in leadership, management, entrepreneurship, strategic analysis, and decision-making.

Official programme page