BSc (Hons) Marketing at Anglia Ruskin University

Develop your business and analytical skills and take your first steps into the exciting world of marketing. Achieve a sound understanding of the terminology, concepts, principles and techniques used in marketing and get a strong foundation in business and management. We’ll encourage you to pursue areas of particular interest to you, and to appreciate the importance of the social, political, ethical, technological, environmental and global contexts in which today’s businesses – and marketerers – operate.

Duration: 3 years  |  Study mode: full-time  |  Intake: September 2027, January 2027  |  Location: Chelmsford, England, United Kingdom

What you will study

Get a broad understanding of the critical concepts of marketing, key account and brand management and market research. Look at project management and explore retail and services marketing. Year 1: Introduction to Financial Analysis and Management, Digital Business and Principles of Marketing, Global Business Environment and International Strategy, Organisational Behaviour, Introduction to Business Contracts and the Law. Year 2: Consumer Behaviour, Retail and Services Marketing, Ruskin Module, Entrepreneurial Practice, Project Management. Year 3: Strategic Brand Management, Sustainable Enterprise, Marketing Communications, Undergraduate Major Project.

Career pathways

Whichever industry you want to work in, gaining a recognised marketing qualification is a sure-fire way to stand out from the crowd. Graduates from this course will be able to work effectively in a variety of marketing related roles.

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