BSc (Hons) International Business & Artificial Intelligence at Anglia Ruskin University

This unique course combines international business expertise with cutting-edge AI skills, giving you the ability to thrive in a world driven by digital innovation. You’ll learn how organisations operate across borders while exploring how AI transforms strategy, marketing, finance and supply chains. Through hands-on experience with AI tools, data analytics, and live business projects, you’ll develop the skills to solve complex global challenges and make data-driven decisions that deliver impact.

Duration: 3 years  |  Study mode: full-time  |  Intake: September 2027, January 2027  |  Location: Chelmsford, England, United Kingdom

What you will study

Explore how global markets operate, how businesses respond to socio-economic, environmental, and political challenges, and how cultural and behavioural insights, supported by AI, shape international consumer and organisational decisions. The course integrates core business disciplines, including management, finance, marketing, operations, and HR, with a strong emphasis on data-driven decision-making and AI-powered innovation. Year 1: Global Business Environment and International Strategy, Managing Business Operations, Digital Business and Principles of Marketing, Introduction to Financial Analysis and Management. Year 2: Ruskin Module, Retail & Experience Marketing, Project Management, Intelligent Business Practice with AI, Performance Management. Year 3: Undergraduate Major Project - Business, Data Analytics for Business Decision-making, The Changing Nature of Work, Strategic AI Management.

Career pathways

Pursue a wide range of career opportunities in global business, as well as further study across related disciplines. The course combines academic knowledge with the development of key transferable skills to enhance professional readiness.

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