BSc (Hons) Digital Marketing at Anglia Ruskin University

Programme overview

Learn to respond to digital challenges and innovations, and create effective and successful cross-channel campaigns. Study by distance learning. Designed and delivered by digital marketing specialists, our online learning resources are accessible wherever you are.

Duration: 4 years | Study mode: online | Intake: January 2027, September 2027 | Location: Chelmsford, England, United Kingdom

What you will study

This accredited degree will give you everything you need to be an effective digital marketer. You’ll gain a deep understanding of the core theories and models of marketing, and how marketing strategies are to wider business plans and objectives. Whole course: Understanding Work-Based Learning, Principles of Marketing, Marketing Communications, Introduction to Digital Marketing & Campaign Planning, Introduction to Organisations and Management, Understanding Consumers and the Customer Journey, Data and Analytics for the Digital Marketer, B2B Marketing.

Career pathways

With a well-rounded set of skills, you'll be ready to work on campaigns that connect with consumers. In the golden age of social media and influencer culture, more and more companies understand how important digital marketing is.

Official programme page

Application information

Entry requirements

class="utopian-course-section target utopian-course-section__entry-requirements no-js no-js_hide"> Evidence of Level 3 study, for example, A Levels, BTEC Level 3, or equivalent* A minimum of 3 GCSEs or Level 2 equivalent * Applications without a Level 3 are considered on their individual merits on a case by case basis. Those wishing to apply with experiential learning may be required to demonstrate their academic potential by writing an essay. If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.5 (Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University. As a distance learner, you'll also need a suitable computer with internet connection, together with sufficient IT competence to make effective use our online learning management system (LMS) with high-speed internet and email.

GBP 17,700 for the whole programme (2026/27). Tuition fee: Distance learning students starting 2026/27 (total cost) Source

Intake: January 2027, September 2027

Duration: 4 years

Apply through the official page: https://www.aru.ac.uk/study/apply-online?course=&route=u1245

Explore more study programmes

Business