BSc (Hons) Digital Marketing and Management at Anglia Ruskin University

Prepare to become a future-focused marketing leader, equipped to navigate the complexities of a fast-moving digital landscape. You’ll gain hands-on experience with core digital marketing tools like SEO, analytics, campaign management, and customer relationship management (CRM) systems, as well as learn how AI is shaping smarter, faster, and ethically responsible marketing strategies. Develop essential skills in leadership, project coordination, and cross-cultural communication to position yourself as a well-rounded, industry-ready professional.

Duration: 3 years  |  Study mode: full-time  |  Intake: January 2027, May 2027, September 2027  |  Location: Chelmsford, England, United Kingdom

What you will study

Broaden your understanding of contemporary business and approaches to digital marketing. You'll focus on aspects of business and marketing including communications, social media, content marketing and AI. Year 1: Academic and Professional Skills, Sustainable Business in the Contemporary Environment, Marketing and the Digital Context, Business Finance. Year 2: Managing Human Resources, Sustainability in Career Development, Digital Regulation and Compliance, Digital Communications, Social Media and Content Marketing, AI Marketing, Data Analytics and CRM. Year 3: Executing Business Strategy, Understanding Digital Audiences and Consumer Behaviour, Digital Campaigns, Undergraduate Major Project (Leadership in Practice).

Career pathways

Graduates of the BSc Digital Marketing and Management are well-equipped for a variety of roles across the digital marketing sector.

Official programme page