BSc (Hons) Business Management and Digital Marketing at Anglia Ruskin University

Build up your business acumen and become a qualified marketer to get the edge on the competition. If you want to gain practical business and marketing experience and stand out from the crowd, this is the degree for you. You’ll learn foundational concepts of business management alongside specialised knowledge in marketing.

Duration: 3 years; 4 years with placement  |  Study mode: full-time (placement year available)  |  Intake: September 2027, January 2027  |  Location: Chelmsford, England, United Kingdom

What you will study

Our first-year modules are designed to develop the knowledge you already have, and give you a broad understanding of the key concepts of business and organisational management. In years 2 and 3, you’ll turn your focus to specialist marketing knowledge and skills as you learn about consumer behaviour, retail and experiences, and advertising. Year 1: Elevate 1: How to do Business, Principles of Digital Marketing, Financial Environment and Analysis, International Business and Market Dynamics, Organisational Behaviour and AI (Future of Work). Year 2: Social Media and Experiential Marketing, Data Analytics and AI in Business, The Entrepreneurial Journey, International Operations and Supply Chain Management, Ruskin Module. Year 3: International Marketing Communications, Sustainability and Responsible Business, Undergraduate Major Project, Strategic Management for Experience Sectors.

Career pathways

Learn up-to-the-minute skills, with a major focus on practical, hands-on learning to get you set up for a career in business. You’ll have opportunities to gain a professional marketing qualification or award, take an optional placement year, and study abroad for a semester.

Official programme page