MSc 2 Management, specialisation Marketing et gestion des marques (Marketing and Brand Management) at Aix-Marseille University

Programme overview

Trains students in brand management: analysing competitive positioning, managing a brand from strategy to operational plan, innovative digital-aware marketing strategies, product launch and consumer research. Taught entirely in English; internship (6 months minimum) or work-study route.

Faculty: IAE Aix | Department: IAE Aix (Aix-Marseille Graduate School of Management) | Duration: 1 year (MSc 2); 2 years including MSc 1 | Study mode: full-time, work-study or internship; English | Intake: September | Location: Marseille, Provence-Alpes-Côte d'Azur, France

What you will study

Product launch, consumer behaviour, brand management, quantitative and qualitative methods, product innovation, brand design, digital graphic design, communication strategy and digital tools.

Official programme page

Application information

Entry requirements

Direct entry into MSc 2 requires a Master 1 or Bac+4 diploma (240 ECTS) or higher (scientific, engineering, pharmacy and psychology profiles welcome), or an equivalent (foreign diploma, VAE). Significant professional experience, international stays and a very good command of French and English. Online application with an English test (TOEFL, TOEIC, IELTS or Duolingo English Test); GMAT, GRE, TAGE MAGE or Score IAE Message optional but recommended; career plan documents. Motivation interview with a jury.

EUR 4,800 a year. Student rate, entry into MSc 2 (1 year). Source

Intake: September

Duration: 1 year (MSc 2); 2 years including MSc 1

Apply through the official page: https://iae-aix.univ-amu.fr/fr/admission

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