MSc 2 Management, specialisation Gestion et marketing des activités de service at Aix-Marseille University

Programme overview

Marketing and management dual competence for careers in the service sector: managing a service offer, a market and a team, with satisfaction and loyalty strategies and service innovation.

Faculty: IAE Aix | Department: IAE Aix (Aix-Marseille Graduate School of Management) | Duration: 1 year (MSc 2); 2 years including MSc 1 | Study mode: full-time, work-study or internship; French | Intake: September | Location: Marseille, Provence-Alpes-Côte d'Azur, France

What you will study

Introduction to services, Markstrat simulation, servuction, marketing research, satisfaction management in services, service consumer behaviour, service operations management, relationship management, modelling and management control in services, e-services, service brand management, globalisation of services and environment design; personalised path with 4 or 5 modules from more than 120 options in French and English.

Official programme page

Application information

Entry requirements

Direct entry into MSc 2 requires a Master 1 or Bac+4 diploma (240 ECTS) or higher, or an equivalent (foreign diploma, VAE). Significant professional experience, international stays and a very good command of French and English. Online application with an English test (TOEFL, TOEIC, IELTS or Duolingo English Test); GMAT, GRE, TAGE MAGE or Score IAE Message optional but recommended; career plan documents. Motivation interview with a jury.

EUR 4,800 a year. Student rate, entry into MSc 2 (1 year). Source

Intake: September

Duration: 1 year (MSc 2); 2 years including MSc 1

Apply through the official page: https://iae-aix.univ-amu.fr/fr/admission

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