DESU Manager de commerces : villes et territoires at Aix-Marseille University

A diploma created with the Chair Attractivité et nouveau marketing territorial and the Club des Managers de Centre-ville for students and managers who want to become retail managers at town-centre, city or territorial scale. Some classes are shared with the Master 2 Attractivité et nouveau marketing territorial.

Faculty: IMPGT (Institut de Management Public et Gouvernance Territoriale)  |  Duration: 13 weeks, 225 hours of teaching, 1 year  |  Study mode: initial or continuing; French  |  Location: Marseille, Provence-Alpes-Côte d'Azur, France

What you will study

Territorial attractiveness and marketing, territorial image, global diagnosis, case study, project management, territorial governance, innovative ecosystems, a hackathon, urban planning and commercial law, urban policy and retail environment, and retail techniques (2025-2026 programme, subject to change).

Career pathways

Town-centre manager, retail manager, city and territory manager, local economic development officer, territorial development consultant, director of a traders' association, revitalisation programme officer, urban mobility manager, territorial marketing and communication officer, urban sustainability project manager.

Official programme page