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Higher Certificate in Digital Marketing at Academic Institute of Excellence (Pty) Ltd

Academic Institute of Excellence (Pty) Ltd, South Africa

Programme overview

Being a marketing guru requires more than just learning internet and social media marketing platforms, it requires knowledge about market research, marketing strategies, how web design is done, a keen eye for high quality image design and digital copy writing that inspires action. The Higher Certificate in Digital Marketing covers the science of marketing and creating of digital assets.

Faculty: School of Business, Entrepreneurship & Finance  |  Duration: 12 months, 120 credits  |  Study mode: blended  |  Intake: February 2027 (start date 15 Feb 2027)  |  Location: Midrand, Gauteng, South Africa

What you will study

Year 1 modules include Strategy and Context, Digital copywriting , Digital Audience and Customer Relations , Decision making and digital marketing , Market research , User Experiences, Web Development and Design, Mobile Channels and Mobile Applications.

Official programme page

Application information

Entry requirements

National Senior Certificate, NQF Level 4 granting access to Higher Certificate studies, OR National Certificate (Vocational), NQF Level 4, granting access to Higher Certificate studies, OR Senior Certificate, NQF Level 4 without Matriculation exemption, OR Relevant qualification, NQF Level 4 in a cognate field of study OR Foundation Programme (Business, Project Management & Entrepreneurship), OR Recognition of prior learning through an RPL process

Applications for the 2027 academic year are open; applicants apply with their latest Grade 12 term results or final Grade 11 results and a copy of their South African ID.

Apply through the official page: https://applications.myaie.ac/

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